The movers & shakers of Asia Pacific food & grocery e-commerce
Who are the movers and shakers in Asia Pacific food & grocery ecommerce?
This programmatically generated report compares a few of them in terms of traffic, engagement metrics, and major customer acquisition and retention channels.
The goal is to compare these players in a transparent, independent, and neutral manner and see what observations could be drawn.
The traffic data you will see is sourced from a third-party, independent source called SimilarWeb. They combine several sources of data including local internet service providers, monitored devices, web crawlers, and direct measurement sources to come up with estimates of traffic data, time on site, bounce rate, and other metrics.
Do also note that the data only considers web and mobile traffic. Nowadays, a lot of ecommerce engagement is on native mobile apps. While there is definitely a correlation between mobile web and native mobile traffic, this means you should take the analysis with a grain of salt.
Hope you enjoy the infographic and observations below! If you have any comments, feedback or suggestions, feel free to reach out at firstname.lastname@example.org.
Who are the biggest players?
- The 2 biggest players on our list are Woolsworth and Coles Online, both Australian e-tailers which have built active online marketplaces to expand on their physical supermarkets.
- Most of the companies represented below are supermarket chains which have seized the opportunity of expanding online. Managing inventories and supply chains for perishable food and groceries is not easy, and established supermarket chains may have an advantage over new, purely-online entrants.
- Apart from Australia, Thailand is also a strong adopter of buying food and groceries online. Tesco, Big C, and Tops are active in Thailand.
Who has the best customer engagement?
- The 2 largest companies, Woolsworth and Coles Online, are successful in engaging customers, suggesting that their web traffic comes from repeat customers who are satisfied with their service.
- Minutes on site correlate well with pages per view. This data suggests that ecommerce companies successful in engaging customers provide information neatly structured across different webpages, mirroring the way products are organised in different shelves in supermarkets. This facilitates customers to spend more time on site and browse a wider range of products across webpages.
How are they acquiring customers?
- There is considerable variation in the use of referrals to draw traffic, and companies which receive more traffic from referrals rely less on search.
- Most companies in the Food & Groceries segment do not use social to draw web traffic; since they are established retailers, customers are already aware of their presence, so there is less need for ads on social networks. Honestbee, however, receives significant traffic from social, as it is a new company, and could be using social networks to raise awareness of its brand.
- Effectiveness of mail varies across companies, contributing up to 5% of traffic. This could be an opportunity area for companies to drive traffic and sales.